ILMA University - Formerly IBT publishes bi-annual research journal, Journal of Media & Communication (JMC) maintains the highest ethical standards of creativity with emphasis on originality. The journal is committed to quality of content and gives full respect to copyright laws. Authors contributing manuscripts to the Journal pledge to observe the sanctity of their work and make sure that their manuscripts are original and can never be challenged in part or full for plagiarism. The journal follows Blind Peer Review system and the manuscript submission is based on Open Journal System (OJS). Journal of Media & Communication (JMC) provides research in the field of Media & Communication that offers platform for researchers, scholars & scientists to publish their original and to date research of high scientific value. Manuscripts published in the journal illustrate innovations, development and achievements in the field of Media & Communication. The journal is being published electronically as well as in print form.

The journal is owned and published by ILMA University - Formerly Institute of Business & Technology, functioning under the Global Educational Consultants, a society established in 2001 through the Societies Act 1860.

Aims, Objectives & Scope

Journal of Media & Communication (JMC) will examine a wide variety of media activities regarding Film, TV, Radio, Social media, academic research etc. Theoretical and empirical advances in film making, production, web channels, web channels, organizational communication, media ethics, digital marketing and other contemporary issues are evaluated on a regular basis. It will be published for executives, researchers and scholars and media students alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the media world. The scope of the journal will include the all the contemporary issues of media sciences. Responsibility for the content of a paper rests upon the authors and not upon the editors or the publishers.

JMC will publish papers in all areas of media and communications. The journal will welcome submissions across a range of disciplines, and will publish both theoretical and practical studies. Contributions from academia and from industry are equally encouraged.

Subject areas will include (but are by no means limited to):

Electronic Media:

  • Local & Global media
  • Films (Topics, stories, censorship issues, business, acting, script etc.)
  • Television (Dramas, policies, PEMRA, Talk Shows, Morning Shows, News etc.)
  • Radio ( FM & AM)
  • Print Media:

  • Newspapers (Issues, Coverage of topics, Editorials, Columns, Advertises etc.)
  • Magazines
  • Books
  • Social media:

  • Facebook
  • You Tube
  • WhatsApp
  • Twitter
  • Instagram
  • Advertising

    Public Relations

    History of media

    Social issues in media

    Ethical issues of media

    Media practitioners’ issues

    JMC will also publish focused review articles that examine the state of the art, identify emerging trends, and suggest future directions for developing fields.

    Paper Submission

    Kindly upload your paper on both portals.

    OJS Ilma Journal Portal

    Publication Fee Structure

    FeePKR US Dollar
    Processing Fee-$-
    Publication Fee--
    Note: The fee submitted shall not be refunded in case the manuscript does not qualify for publication in the journal.

    ISSN. :2707-8906

    ISSN JMC Certificate


    (Updated as of 17th December 2019)

    Editorial Board

    Name Designation CV/Consent

    Mr. Noman Abid Lakhani T.I.

    Patron in Chief


    Dr. Mansoor uz Zafar Dawood



    Dr. Rafia Taj

    Editor in Chief


    Dr. Yasmeen Sultana



    Syed Kashif Rafi

    Managing Editor


    Momaal Mirza

    Assistant Editor


    Syed Hassan Ali

    Publication Coordinator


    Advisory Board

    Name of Members Affiliation Country CV/Consent

    Dr. Mughees Uddin Sheikh

    University of Management and Technology



    Dr. Fatema Hassan




    Saleem Mughal

    Federal Urdu University



    Dr. Nabeel zubairi

    University of Karachi



    Dr. Asmat Ara

    University of Karachi



    Dr. Abida Ashraf

    University of the Punjab



    Dr. Halil Tokar

    Ankara University



    Dr. Ishrat Moin Seema.

    Berlin University



    Dr. Shazia Ali

    Southern New Hampshire University

    United States



    Author(s) are requested to carefully read all the instructions before submitting a manuscript to the Journal of Media & Communication (JMC).

  • Manuscripts submitted to Journal of Media & Communication (JMC) should be in English and electronically submitted to Open Journal System (OJS)
  • The manuscript will be checked on Plagiarism Detection Software (Turnitin) for its similarity index which should be less than 19% and similarity of single source must be less than 5%. Further Self Plagiarized manuscript shall not be published.
  • The manuscript will go through Blind Peer Review process by National & International Reviewers as per the guidelines of HEC.
  • Acceptance of the manuscript may be given to the author(s), on the specific request, subject to the approval by Editor-in-Chief.
  • Authors are required to provide an undertaking/ declaration stating that the manuscript under consideration contains solely their original work that is not under consideration for publishing in any other journal in any form. Further, a manuscript that is co-authored must be accompanied by an undertaking explicitly stating that each author has contributed substantially towards the preparation of the manuscript in order to claim right to authorship.
  • Manuscripts by Editor and Editorial Board members shall not considered for publication.
  • The manuscripts submitted must be in line with scope of the journal and its contents must be of high quality.
  • Ethical Guidelines for Authors, Editors and Reviewers are available on the link: to ensure that best ethical standards are followed by the journal.
  • Self institutional manuscripts shall be published as per the guidelines provided by the HEC.


    Content Font Size Font Style
    Title of the paper 14 Bold Times New Roman
    Main Heading 12 Bold Times New Roman
    Sub heading 12 Bold Times New Roman
    Text 12 Times New Roman
    Tables and Footnotes 10 Times New Roman
    Line Spacing 1.0 -


  • The manuscript should be aligned and justified.
  • Citation and referencing should be in APA style.
  • Abstract should not exceed 250 words preferably.
  • Total words of title and keywords must be between 4 to 15.
  • The length of the manuscript must be between 4000-5000 words.
  • Figures, tables and boxes should be numbered consecutively in numeral, (e.g.; Figure 1, Figure 2, and Table 1, Table 2, etc.).
  • There should be at least one corresponding author whose name, Email ID and affiliation should be mentioned.
  • Only ONE co-authorship allowed for those authors who also contribute as a principal investigator in the same issue.
  • JMC Publishing Calendar

    Activity Issue 1 Issue 2

    Call for papers

    January July

    Manuscript Received through OJS

    January - March July-September

    Internal Review

    January - March July-September

    Blind Peer Review Process

    April-May October-November

    Compeletion of all formalities

    June December

    Online availability of Journal

    July January of next year

    Printing of Journal

    September March of next year