Teacher’s Perception towards Usage of Social Media To Enhance Teaching Performance
Download| Volume 2 Issue 1 2021 | |
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| Author(s): |
Dr. Shazia Shahab Shaikh
Dr. Abida Hafeez
Ziauddin |
| Abstract | The study directs to analyze the perception of teachers towards the adaption of social media as a new technology for the enhancement of teaching performance. The collected data contains a sample of n=130 faculty members of two public universities of Sindh province of Pakistan. Technology Acceptance Model (TAM) has been used in the framework of the study. The data were analyzed by the Smart Partial Least Square (PLS) software version 3. The aggregate response from the teacher's rate is 94.7% for the current study. More than an average social networking source, Whatsapp mostly used 58.46% by the teachers of public universities. The teachers of public universities use 92.31% of Facebook and 67.69% of Whatsapp less than four hours per day. Acceptable scores of Cronbach’s Alpha through reliability values appear greater than 0.70 up to 0.987. Moreover, both AVE and CV are indicating acceptable scores. A value of SRMR below 0.08 is a depiction of good fit. The study confirmed all the established hypotheses indicating the factors including Perceived Usefulness and the Perceived Ease of Use and towards teachers’ performance and satisfaction are significantly affected by the use of social media. Therefore, the study finds a stronger association of social media use to Perceived ease of usefulness. It is also observed that the Perceived Usefulness and Perceived Ease of Use appear crucial factors to make a significant prediction about teachers’ performance after using social media in Pakistan. |
| Keywords | Perceived Ease of Use, Teacher Performance, Social Media, Perceived Usefulness |
| Year | 2021 |
| Volume | 2 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Journal Name | Journal of Media & Communication (JMC) | Publisher Name | ILMA University | Jel Classification | - | DOI | -- | ISSN no (E, Electronic) | 2707-8906 | Country | Pakistan | City | Karachi | Institution Type | University | Discipline | Media, Advertising, Social Science, Multidisciplinary | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://jmc.ilmauniversity.edu.pk/arc/Vol2/2.1/1.pdf | Page | -- |