V-logs Induced Tourism in Pakistan
Download| Volume 3 Issue 1 2022 | |
|---|---|
| Author(s): |
Iqra Saleem
Dr. Wajiha Raza Rizvi
Muhammad Sohail Khalid
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| Abstract | The recent increase in Pakistani tourism is partly due to substantial coverage of tourist locations in films/v-logs and the trend of sharing them on social media. This study examines the link between tourism and films/v-logs on tourism in Pakistan. The researchers studied v-log films uploaded on social media especially Facebook and YouTube for this research. They selected four variables after the review of literature, which include destination image, information quality, motivation, and intentions. This research uses quantitative methodology to study the relation between these variables. The results show a positive relation between the variables and the hypothesis were accepted. The study also shed some light upon how the COVID-19 pandemic has transformed the tourism in Pakistan. |
| Keywords | social media, tourism, films/v-logs |
| Year | 2022 |
| Volume | 3 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Journal Name | Journal of Media & Communication (JMC) | Publisher Name | ILMA University | Jel Classification | - | DOI | -- | ISSN no (P, PRINT) | 2707-8906 | ISSN no (E, Electronic) | 2788-8304 | Country | Pakistan | City | Karachi | Institution Type | University | Discipline | Media, Advertising, Social Science, Multidisciplinary | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://jmc.ilmauniversity.edu.pk/arc/Vol3/3.1/5.pdf | Page | -- |