Societal Discrimination and its impact on Live Music Industry in Pakistan
Download| Volume 3 Issue 2 2022 | |
|---|---|
| Author(s): |
Sahib Oad
Mujeeb ur Rehman Abro
Maria Isani
Ahmed Ali Memon
|
| Abstract | The global live music industry has become a significant income resource for national economies and artists associated with the music industry. Unfortunately, the live music industry could not contribute to the national economy and support artists in Pakistan due to certain factors. This study was carried out to investigate the influences of factors such as societal discrimination (SD) and lack of government support (LGS) on the live music industry in Pakistan. The online questionnaire was designed to collect data and collected data from 203 artists was analysed by employing SPSS techniques. The results of this study showed that both factors had an adverse impact on the live music industry. |
| Keywords | Music industry, Statistical analysis, societal discrimination. |
| Year | 2022 |
| Volume | 3 |
| Issue | 2 |
| Type | Research paper, manuscript, article |
| Journal Name | Journal of Media & Communication (JMC) | Publisher Name | ILMA University | Jel Classification | - | DOI | -- | ISSN no (P, PRINT) | 2707-8906 | ISSN no (E, Electronic) | 2788-8304 | Country | Pakistan | City | Karachi | Institution Type | University | Discipline | Media, Advertising, Social Science, Multidisciplinary | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://jmc.ilmauniversity.edu.pk/arc/Vol3/3.2/6.pdf | Page | -- |