The Influence of Cultural Barriers and Media Representation on Women's Empowerment in Pakistan; Challenges and Opportunities
Download| Volume 5 Issue 1 2024 | |
|---|---|
| Author(s): |
Akash Arshad (Corresponding Author)
Sehrish Arshad
Ejaz Ahmed
|
| Abstract | The present Study investigates how media representations and cultural barriers impact women's empowerment in Pakistan With a focus on the possibilities and challenges that women face in a multicultural society. The liberation of women has always been hampered by Pakistani cultural customs. However, by drawing attention to the problem and highlighting strong, independent women in Pakistani Dramas and entertainment programs, the media—particularly electronic media—has played a critical role in dismantling these obstacles. Researcher analyzed two mainstream Pakistani Dramas in order to find-out the Influence of Cultural Barriers and Media Representation on Women's Empowerment. Given that women comprise half of the population and are vital to a country's growth, the research emphasizes how important it is that they have more authority. Positive media depiction encourages women's empowerment, according to survey data and an examination of a few shows. |
| Keywords | Pakistani Dramas, women representation, Cultural Barriers, Media |
| Year | 2024 |
| Volume | 5 |
| Issue | 1 |
| Type | Research paper, manuscript, article |
| Journal Name | Journal of Media & Communication (JMC) | Publisher Name | ILMA University | Jel Classification | - | DOI | -- | ISSN no (P, PRINT) | 2707-8906 | ISSN no (E, Electronic) | 2788-8304 | Country | Pakistan | City | Karachi | Institution Type | University | Discipline | Media, Advertising, Social Science, Multidisciplinary | Journal Type | Open Access | Manuscript Processing | Blind Peer Reviewed | Format | Paper Link | http://jmc.ilmauniversity.edu.pk/arc/Vol5/5.1/5.pdf | Page | -- |