VOL.4, NO.1

1. Role of Media in Promoting Environment Protection during Smog Crisis in Lahore	2. Scriptwriting in the Age of AI: Revolutionizing Storytelling with Artificial Intelligence
3. Artistic Expression, Religious Ideology, and Propaganda: Analyzing the Impact of Islamic Words` Teleological Usage in Indian Songs	4. Persuasive Communication and Attitude Change: An Empirical Study of the Effects of Mediated Motivational Videos on Religiosity of Pakistani Viewers
5. From Automation to Collaboration: Exploring the Synergy between Digital Marketers and Artificial Intelligence in Pakistan Download