Article | Open Access | Published: 15 July 2021
Public Views about Media Role in Women Empowerment
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Abstract:
The focus of this study is to measure public view regarding the role of media in women empowerment. The deductive approach was employed to assess views of female and male members of society regarding the issue. The survey method was used to collect data from sample sites. One hundred thirteen samples were collected from cities, small towns and remote areas of Khairpur Mirs district. The views of respondents were measured by using t-test. Results reveal that social media, TV and newspapers have a significant role to help women empowerment while radio, magazines and books were identified having insignificant role to improve women empowerment. The overall results showed that, electronic media is more participative as compared to the print media to help women empowerment in the society.
Keywords:
women empowerment, feminism, media, positive discrimination, Pakistani society, culture
Publisher:
ILMA UNIVERSITY
Published:
15 July 2021
E-ISSN:
2788-8304
P-ISSN:
2707-8906
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.