ILMA University - Formerly IBT publishes bi-annual research journal, Journal of Media & Communication (JMC) maintains the highest ethical standards of creativity with emphasis on originality. The journal is committed to quality of content and gives full respect to copyright laws. Authors contributing manuscripts to the Journal pledge to observe the sanctity of their work and make sure that their manuscripts are original and can never be challenged in part or full for plagiarism. The journal follows Blind Peer Review system and the manuscript submission is based on Open Journal Source System (OJSS). Journal of Media & Communication (JMC) provides research in the field of Media & Communication that offers platform for researchers, scholars & scientists to publish their original and to date research of high scientific value. Manuscripts published in the journal illustrate innovations, development and achievements in the field of Media & Communication. The journal is being published electronically as well as in print form. The journal is owned and published by ILMA University - Formerly Institute of Business & Technology, functioning under the Global Educational Consultants, a society established in 2001 through the Societies Act 1860.