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                                            The Influence of Cultural Barriers and Media Representation on Women’s Empowerment in Pakistan: Challenges and Opportunities
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                                            Akash Arshad, Sehrish Arshad, Ejaz Ahmed                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 15 July 2024                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            190 | 
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                                            Analysis of Newspaper Reportage on Fuel Subsidy Removal from June – July 2023 in The Guardian and The Punch Newspapers in Nigeria
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                                            Adeyemo Saheed O. Adeyemi, Muhammad Ramzan Pahore, Sumera Memon, ADEYEMI Ridwan                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 13 January 2025                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            210 | 
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                                                            247 | 
                                                         
                                                    
                                                 
                                             
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                                            Mainstream Media and Social Media News Consumption Patterns of Youth in Lahore Pakistan
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                                            Saman Nasir, Anjum Zia, Aemen Khalid                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 15 July 2024                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            225 | 
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                                                            217 | 
                                                         
                                                    
                                                 
                                             
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                                            Identifying Tools and Means of Interstate Disinformation Warfare against Pakistan: An Exploratory Study
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                                            Asfandyar Cheema, Chang Peng Kee, Kashif Hussain, Qasim Ali Nisar                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 13 January 2025                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            158 | 
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                                                            216 | 
                                                         
                                                    
                                                 
                                             
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                                            Social Media & Socialization Agents Influence on Consumer’s Purchasing Behavior
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                                            Rida Nasim Butt , Noshina Saleem                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 15 July 2024                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            212 | 
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                                                            213 | 
                                                         
                                                    
                                                 
                                             
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                                            The Effect of Hollywood, Bollywood, and Lollywood Films on Crime in Punjab
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                                            Hafiz Muhammad Raza Ahmad, Dr. Wajiha Raza Rizvi, Farahat Ali                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 13 January 2021                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            172 | 
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                                                            179 | 
                                                         
                                                    
                                                 
                                             
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                                            Role of Social Media in Promoting Tourism in Balochistan
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                                            Dawood Shah Tareen, Dr. Rana Saba Sultan                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 31 January 2022                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            164 | 
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                                                            165 | 
                                                         
                                                    
                                                 
                                             
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                                            Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members
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                                            Sehar Saleem, Shabana Asgher, Sehar Imran, Niza Qureshi                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 13 January 2025                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            146 | 
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                                                            159 | 
                                                         
                                                    
                                                 
                                             
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                                            The Peasant Papers’ Editorial and News-Column Priorities: A Study of Weekly Sindhi Hurryet, 1950-1952
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                                            Zaffar Iqbal Junejo, Dr. Azharudin Mohamed Dali, Rashid Ali Khuhro                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 13 January 2021                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            177 | 
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                                                            157 | 
                                                         
                                                    
                                                 
                                             
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                                            Tom Boys in Cinema Breaking Gender Norms and Facing Societal Backlash
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                                            Faham-Ud-Din Haqqi, Tariq Ahmed, Muhammad Farooq Sami, Huma Waris                                         | 
                                    
                                    
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                                            Article | Open Access | Published: 13 January 2025                                         | 
                                    
                                    
                                        
                                            
                                            
                                                
                                                    
                                                        
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                                                            176 | 
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                                                            157 | 
                                                         
                                                    
                                                 
                                             
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