Article | Open Access | Published: 15 July 2021

Why Do Cash Cow Movies Work?

  • Syed Shahrukh Hassan Institute of Business Management
  • Dr. Erum Hafeez Iqra University
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Abstract:  

Keywords:   Hollywood, Cash Cow, Movies, Oscar Award, global Cinema Industry, Academy Award

Publisher:   ILMA UNIVERSITY

Published:   15 July 2021

Issue:   Issue 1 (2021-07-15) : Volume 2

E-ISSN:   2788-8304

P-ISSN:   2707-8906

DOI:   http://doi.org/10.46745/ilma.jmc.2021.02.01.06


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