Article | Open Access | Published: 15 July 2022
V-logs Induced Tourism in Pakistan
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Abstract:
The recent increase in Pakistani tourism is partly due to substantial coverage of tourist locations in films/v-logs and the trend of sharing them on social media. This study examines the link between tourism and films/v-logs on tourism in Pakistan. The researchers studied v-log films uploaded on social media especially Facebook and YouTube for this research. They selected four variables after the review of literature, which include destination image, information quality, motivation, and intentions. This research uses quantitative methodology to study the relation between these variables. The results show a positive relation between the variables and the hypothesis were accepted. The study also shed some light upon how the COVID-19 pandemic has transformed the tourism in Pakistan.
Keywords:
social media, tourism, films/v-logs
Publisher:
ILMA UNIVERSITY
Published:
15 July 2022
Issue:
Issue 1 : Volume 3
E-ISSN:
2788-8304
P-ISSN:
2707-8906
DOI:
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This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.