Article | Open Access | Published: 16 January 2023
Societal Discrimination and its impact on Live Music Industry in Pakistan
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Abstract:
The global live music industry has become a significant income resource for national economies and artists associated with the music industry. Unfortunately, the live music industry could not contribute to the national economy and support artists in Pakistan due to certain factors. This study was carried out to investigate the influences of factors such as societal discrimination (SD) and lack of government support (LGS) on the live music industry in Pakistan. The online questionnaire was designed to collect data and collected data from 203 artists was analyzed by employing SPSS techniques. The results of this study showed that both factors had an adverse impact on the live music industry.
Keywords:
Music industry, Statistical analysis, societal discrimination
Publisher:
ILMA UNIVERSITY
Published:
16 January 2023
Issue:
Issue 2 : Volume 3
E-ISSN:
2788-8304
P-ISSN:
2707-8906
DOI:
-
This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.