Article | Open Access | Published: 12 January 2024

When Rivalry Goes Away: Mainstream News Channels’ Usage Patterns of Facebook in Pakistan

  • Shabana Asgher Lahore College for Women University Pakistan
  • Wahiba Abbas University of the Punjab Pakistan
  • Seemab Far Bukhari University of the Punjab Pakistan
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Abstract:  

Keywords:   Social Media Marketing, News Media, Facebook Pages, Audience Response

Publisher:   ILMA UNIVERSITY

Published:   12 January 2024

Issue:   Issue 2 (2024-01-12) : Volume 4

E-ISSN:   2788-8304

P-ISSN:   2707-8906

DOI:   http://doi.org/10.46745/ilma.jmc.2023.04.02.05


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