Article | Open Access | Published: 15 July 2024

Social Media & Socialization Agents Influence on Consumer’s Purchasing Behavior

Rida Nasim Butt School of Media and Communication Studies UMT
Noshina Saleem School of Communication Studies University of the Punjab Lahore

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Abstract:

Keywords: Social media, socialization agents (Peer group, family, advertisement, Facebook communities/pages), consumer purchasing behavior

Publisher: ILMA UNIVERSITY

Published: 15 July 2024

Issue: Issue 1 ((2024-07-15) : Volume 5

E-ISSN: 2788-8304

P-ISSN: 2707-8906

DOI: http://doi.org/10.46745/ilma.jmc.2024.05.01.03

This is an open access article distributed under the terms of the Creative Commons Attribution CC BY 4.0 license, which permits any use, distribution, and reproduction of the work without further permission provided the original author(s) and source are credited.

Journal of Media & Communication (JMC)

Open Access Journal

E-ISSN: 2788-8304; P-ISSN: 2707-8906

Social Media & Socialization Agents Influence on Consumer’s Purchasing Behavior