Article | Open Access | Published: 13 January 2025

Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members

  • Sehar Saleem Lahore College for Women University
  • Shabana Asgher Lahore College for Women University
  • Sehar Imran Lahore College for Women University
  • Niza Qureshi Lahore College for Women University
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Abstract:  

Keywords:   Social Media Advertisement, Influence, Consumer Purchasing Behavior, Adverts Exposure

Publisher:   ILMA UNIVERSITY

Published:   13 January 2025

Issue:   Issue 2 (2025-01-13) : Volume 5

E-ISSN:   2788-8304

P-ISSN:   2707-8906

DOI:   http://doi.org/10.46745/ilma.jmc.2024.05.02.02


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