Article | Open Access | Published: 15 July 2023

From Automation to Collaboration: Exploring the Synergy between Digital Marketers and Artificial Intelligence in Pakistan

  • Taha Ahmad University of the Punjab
  • Shehryar Abbasi COMSATS University Islamabad, (CUI) Lahore Campus
  • Seemab Far Bukhari University of the Punjab
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Abstract:  

Keywords:   Artificial intelligence (AI) technologies, Automation to collaboration, Collaboration practices, Evolving relationship, Leveraging AI in marketing, Pakistani digital marketers

Publisher:   ILMA UNIVERSITY

Published:   15 July 2023

Issue:   Issue 1 (2023-07-15) : Volume 4

E-ISSN:   2788-8304

P-ISSN:   2707-8906

DOI:   http://doi.org/10.46745/ilma.jmc.2023.04.01.05


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