Article | Open Access | Published: 12 January 2024

The Paradox of Hedonism: Investigating the Media's Inducement of Deceptive Desires & it's Effects on Television Viewers

  • Rao Saboor Zafar University of the Punjab Pakistan
  • Sehreen far Bukhari University of the Punjab Pakistan
  • Hafsah Javed University of the Punjab Pakistan
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Abstract:  

Keywords:   Deceptive desires, consequentialism, escapism, ethics, Hedonism, Materialism, Consumer Behavior, gratification of pleasure, Principles of Utilitarianism

Publisher:   ILMA UNIVERSITY

Published:   12 January 2024

Issue:   Issue 2 (2024-01-12) : Volume 4

E-ISSN:   2788-8304

P-ISSN:   2707-8906

DOI:   http://doi.org/10.46745/ilma.jmc.2023.04.02.04


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