Journal of Media & Communication (JMC)

Journal of Media & Communication (JMC) Journal of Media & Communication (JMC) will examine a wide variety of media activities regarding Film, TV, Radio, Social media, academic research etc. Theoretical and empirical advances in film making, production, web channels, web channels, organizational communication, media ethics, digital marketing and other contemporary issues are evaluated on a regular basis. It will be published for executives, researchers and scholars and media students alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the media world. The scope of the journal will include the all the contemporary issues of media sciences. Responsibility for the content of a paper rests upon the authors and not upon the editors or the publishers.

Analysis of Newspaper Reportage on Fuel Subsidy Removal from June – July 2023 in The Guardian and The Punch Newspapers in Nigeria
Adeyemo Saheed O. Adeyemi , ADEYEMI Ridwan , Muhammad Ramzan
Article | Open Access | Published: 13 January 2025
Tom Boys in Cinema Breaking Gender Norms and Facing Societal Backlash
Faham-Ud-Din Haqqi, Tariq Ahmed, Muhammad Farooq Sami, Huma Waris
Article | Open Access | Published: 13 January 2025
Using Development Support Communication to Address Climate Change Challenges in Sindh
Dastar Chandio, Mujeeb Rehman Abro, Maria Isani, Inayatullah Bhatti
Article | Open Access | Published: 13 January 2025
Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members
Sehar Saleem, Shabana Asgher, Sehar Imran, Niza Qureshi
Article | Open Access | Published: 13 January 2025
Identifying Tools and Means of Interstate Disinformation Warfare against Pakistan: An Exploratory Study
Asfandyar Cheema, Chang Peng Kee, Kashif Hussain, Qasim Ali Nisar
Article | Open Access | Published: 13 January 2025
The Influence of Cultural Barriers and Media Representation on Women’s Empowerment in Pakistan: Challenges and Opportunities
Akash Arshad, Sehrish Arshad, Ejaz Ahmed
Article | Open Access | Published: 15 July 2024
Unveiling the Impact of Television Violence on Youth: A Quantitative Study in Karachi Pakistan
Ahsan Ahmed Khan, Sana Ghori
Article | Open Access | Published: 15 July 2024
Social Media & Socialization Agents Influence on Consumer’s Purchasing Behavior
Rida Nasim Butt , Noshina Saleem
Article | Open Access | Published: 15 July 2024
Mainstream Media and Social Media News Consumption Patterns of Youth in Lahore Pakistan
Saman Nasir, Anjum Zia, Aemen Khalid
Article | Open Access | Published: 15 July 2024
The Role of Parenting Styles in the Development of Cyber Bullying Behavior among university students
Fozia Aamir Siddiqui , Shahana Mashooque Siddiqui, Ali Siddiqui, Kainat Afzal
Article | Open Access | Published: 15 July 2024
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