Journal of Media & Communication (JMC)

Journal of Media & Communication (JMC) Journal of Media & Communication (JMC) will examine a wide variety of media activities regarding Film, TV, Radio, Social media, academic research etc. Theoretical and empirical advances in film making, production, web channels, web channels, organizational communication, media ethics, digital marketing and other contemporary issues are evaluated on a regular basis. It will be published for executives, researchers and scholars and media students alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the media world. The scope of the journal will include the all the contemporary issues of media sciences. Responsibility for the content of a paper rests upon the authors and not upon the editors or the publishers.

The Role of Digital Media in Environmental Awareness in Karachi – Investigating the Effectiveness of Digital Media in Spreading Environmental Awareness
Ahsan Ahmed Khan, Muhammad Irfan, Masroor Khanum
Article | Open Access | Published: 21 July 2025
Growing Up with Screens: A Study on the Effects of Excessive Mobile Device Exposure in Early Childhood
Syed Imtiaz Hussain, Usman Farooq, Muhammad Yaseen Moroojo, Sana Campwala
Article | Open Access | Published: 21 July 2025
Reporters as Mr. Gates: Exploration of Personal and Institutional Factors Regarding Prospects and Challenges of Environmental Reporting
Shabana Asgher, Eisha Khan, Niza Qureshi
Article | Open Access | Published: 21 July 2025
Role of Broadcasting Media to Promote Climate Change Awareness: A Survey from Shaheed Benazir Bhutto University Shaheed Benazirabad
Fozia Soomro, Dastar Ali Chandio, Mujeeb Ur Rehman Abro
Article | Open Access | Published: 21 July 2025
Green Journalism in Pakistan: A Study of Challenges Faced by Environmental Journalists
Saleemullah Khan, Asmat Ara
Article | Open Access | Published: 21 July 2025
Analysis of Newspaper Reportage on Fuel Subsidy Removal from June – July 2023 in The Guardian and The Punch Newspapers in Nigeria
Adeyemo Saheed O. Adeyemi, Muhammad Ramzan Pahore, Sumera Memon, ADEYEMI Ridwan
Article | Open Access | Published: 13 January 2025
Tom Boys in Cinema Breaking Gender Norms and Facing Societal Backlash
Faham-Ud-Din Haqqi, Tariq Ahmed, Muhammad Farooq Sami, Huma Waris
Article | Open Access | Published: 13 January 2025
Using Development Support Communication to Address Climate Change Challenges in Sindh
Dastar Chandio, Mujeeb Rehman Abro, Maria Isani, Inayatullah Bhatti
Article | Open Access | Published: 13 January 2025
Effect of Social Media Advertisement on Purchasing Behavior: A Response from Female University Students and Female Faculty Members
Sehar Saleem, Shabana Asgher, Sehar Imran, Niza Qureshi
Article | Open Access | Published: 13 January 2025
Identifying Tools and Means of Interstate Disinformation Warfare against Pakistan: An Exploratory Study
Asfandyar Cheema, Chang Peng Kee, Kashif Hussain, Qasim Ali Nisar
Article | Open Access | Published: 13 January 2025
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