Journal of Media & Communication (JMC)

Journal of Media & Communication (JMC) Journal of Media & Communication (JMC) will examine a wide variety of media activities regarding Film, TV, Radio, Social media, academic research etc. Theoretical and empirical advances in film making, production, web channels, web channels, organizational communication, media ethics, digital marketing and other contemporary issues are evaluated on a regular basis. It will be published for executives, researchers and scholars and media students alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the media world. The scope of the journal will include the all the contemporary issues of media sciences. Responsibility for the content of a paper rests upon the authors and not upon the editors or the publishers.

Role of Mediating Factors in Shaping Consumer’s Attitude towards YouTube Influencers and its Effect on Buying Behavior
Shabana Asgher, Rida Attiq, Hafsah Batool
Article | Open Access | Published: 26 January 2026
The Impact Of Whatsapp Usage on the Academic Learning and Professional Development of Journalism Students in Pakistan
Arisha Maham Raza, Usman Rasheed
Article | Open Access | Published: 26 January 2026
Shaping Youth Cultural Identity: The Role of Social Media Affordances, Peer Interaction and Algorithmic Content Curation
Tazeen Huma, Taha Shabbir, Perwaiz Ishtiaq
Article | Open Access | Published: 26 January 2026
Depiction of Culture in Pakistani Dramas: A Study of Trends & Effects
Naureen Aleem, Sana Shahid, Kamran Aslam
Article | Open Access | Published: 26 January 2026
Smog, Social Media, and Public Opinion: How Facebook Conversations Reflect Pakistan's Climate Crisis
Areeg Fayyaz , Ayesha Sadiqa
Article | Open Access | Published: 26 January 2026
The Role of Digital Media in Environmental Awareness in Karachi – Investigating the Effectiveness of Digital Media in Spreading Environmental Awareness
Ahsan Ahmed Khan, Muhammad Irfan, Masroor Khanum
Article | Open Access | Published: 21 July 2025
Growing Up with Screens: A Study on the Effects of Excessive Mobile Device Exposure in Early Childhood
Syed Imtiaz Hussain, Usman Farooq, Muhammad Yaseen Moroojo, Sana Campwala
Article | Open Access | Published: 21 July 2025
Reporters as Mr. Gates: Exploration of Personal and Institutional Factors Regarding Prospects and Challenges of Environmental Reporting
Shabana Asgher, Eisha Khan, Niza Qureshi
Article | Open Access | Published: 21 July 2025
Role of Broadcasting Media to Promote Climate Change Awareness: A Survey from Shaheed Benazir Bhutto University Shaheed Benazirabad
Fozia Soomro, Dastar Ali Chandio, Mujeeb Ur Rehman Abro
Article | Open Access | Published: 21 July 2025
Green Journalism in Pakistan: A Study of Challenges Faced by Environmental Journalists
Saleemullah Khan, Asmat Ara
Article | Open Access | Published: 21 July 2025
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